IT’S been obvious for weeks now that the vaccine take-up rate for younger people hasn’t been what it needs to be to reduce the chances of Covid making a serious comeback after the summer.

So the Government should get some credit for thinking outside the box and coming up with attention-grabbing incentives to get them jabbed. And it’s a win-win for the companies involved – they get some excellent publicity for doing their bit for a really good cause. Let’s hope then that it does the trick.

But let’s also hope this eye-catching initiative isn’t going to be the limit of the Government’s offer to young Brits.

After all, they’ve arguably been hit harder than most of us by the pandemic.

Whether we’re talking about the impact on their education, their jobs, or simply the freedom to go out and enjoy themselves.

As a result, they have a right to expect a whole lot more in the long term than a handful of vouchers for rides and pizza. Young people are literally this country’s future. Gimmicks are great.

But what they really need- and deserve – from the Government is a far-sighted and properly funded post- Covid recovery plan.